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Case Details

Ai Cases For

Privacy Protected AI

Nov 15th, 2025

Table Of Contents

Executive Summary
Business Problem
Platform Built
How Fresha Health Works
Regulatory Compliance
Scaling Personalized Treatment
References

Privacy-Protected Business Research using LLMs

Enabling Secure, Confidential Business Insights with Questa-AI

Executive Summary

Questa-AI is a SaaS / enterprise platform by Questa Solutions focused on secure, privacy-protected business research, enabling financial analysts, entrepreneurs, advisors, investment / M&A professionals  to generate insights from confidential, sensitive data without risking exposure, data leakage, or violation of regulatory/privacy laws (e.g. GDPR). The platform features a core Local Redaction / Anonymization engine (“Questa Local Redaction” a.k.a. Safe-AI Agents) that removes or masks personally identifiable or confidential information from documents locally (on customer servers or secure cloud containers) before using Large Language Models (LLMs) or shared AI/ML tools. It also includes workflow automation, report generation, analytics, and compliance with regulatory standards.

The objective is: enable fast, accurate, insight generation from financial/sales/compliance/regulatory documents, while preserving privacy and confidentiality; reduce risk, speed up analysis, and allow organizations to share/analyse data internally or externally with minimal privacy risk.

Problem Statement

Investment funds, financial advisors, insurance companies, and entrepreneurs gathering due diligence information who deal with sensitive financial, or business data face several pain points like:

Privacy Risks & Compliance: Sharing or uploading documents (financial statements, contracts, internal analysis) to AI platforms or tools can unintentionally expose confidential data, violate GDPR (or other data protection laws), or be used for training of public LLMs without consent (“Shadow AI”).

Manual Redaction is Inefficient and Error-Prone: Traditional redaction (manual masking of names, IDs, proprietary info) takes lots of time, is expensive, often inconsistent, and slows down workflows significantly.

Slow Analysis: Analysts often wait for multiple manual steps: cleaning data, ensuring privacy, anonymizing, then performing analysis, which could delay insights by weeks or months.

Therefore, a platform is needed that:

  1. Ensures confidential data is anonymized locally before being fed into AI models
  2. Works with diverse document types and formats
  3. Provides robust, auditable, privacy-compliant workflows
  4. Accelerates the generation of financial / business research and reporting

Lack of Trust: Clients or internal stakeholders may resist using powerful AI/LLM tools because of fears of data leakage or privacy breaches.

Fragmented Data / Formats: Documents come in diverse formats (Excel, Word, PDF, PowerPoint), unstructured or semi-structured; data points may be scattered across files, formats, tables complicating information extraction and analysis.

Scaling and Integration with Partners

Scalability was a key consideration in the Version 1.0.0 build:
Cloud Integrations : The system was designed with plug-and-play compatibility for leading cloud GPU providers — AWS, Google Cloud, Azure, and G-Core — enabling future API-based optimization and cross-provider benchmarking.

Extensible Architecture: Recommendation endpoints and monitoring APIs were built for future integration with partner dashboards and ML-Ops pipelines.
Marketing& Growth Ecosystem: : Questa Solutions implemented a data-driven marketing funnel with lead nurturing automation, email scoring, and event tracking via Brevo and Google     Analytics 4.

Partner Enablement: Technical integration     documents and 3–5 video tutorials were produced for partner DevOps teams     to enable self-service deployment.

Technical / Business Risks & Mitigations

Risk: Over-redaction; losing useful data (e.g. numeric values, context) if entity detection is too aggressive → May reduce validity of analysis via Human-in-the-loop. Mitigation: Provide rules / thresholds; allow human review / override; consistent placeholders; ensure mapping of pseudonyms internally. Risk: Compliance with various jurisdictions Mitigation: Allow deployment locally / on premise; adapt models per region; maintain audit logs; compliance with GDPR, DORA. Risk: Security of the infrastructure. Mitigation: Secure containers; encryption at rest/in transit; role-based access; secure deployment; pen testing; clear policies. Risk: Dependence on LLMs for some analyses; issues if LLMs produce wrong output. Mitigation: Include human review; use different models; template validation; transparency.

Based on available public information (Questa website), plus standard technical best practices, here is how such a platform is / could be built:

Architecture Overview

Web portal, dashboards, file upload interfaces Allow users (financial analysts, entrepreneurs, advisors) to upload documents, manage workflows, templates, reports, view insights.

Local Redaction / Anonymization Engine

NLP / Named Entity Recognition (NER), custom redaction rules, open-source models; runs in secure container (cloud or customer’s own infra) Detect and replace or mask private/confidential data (names, company names, IDs, addresses) before sending data to any LLM or shared AI resource.

File Converters / Parsers

Modules to parse Word, PDF (including scanned PDFs / OCR), Excel, PPT  To normalize inputs, extract text, table data; allow redaction to be applied across different file formats.

LLM Layers / AI Agents

Any chosen LLM (public or private), together with Questa’s Safe AI Agents; templates for financial, compliance, marketing, M&A analysis After data is anonymized, the LLM does the analytic work: summarization, trend detection, forecasting, SWOT

Workflow/Automation Engine

Task orchestration, report template management, versioning, dashboards Automate repetitive workflows (e.g. monthly report generation, compliance checks, due diligence), manage assignments

  • Named Entity Recognition (NER) / NLP Models: To identify sensitive entities (personal names, company names, addresses, contract numbers, IDs, phone numbers, financial identifiers, ). Likely using open-source NLP models (e.g. spaCy, HuggingFace models) adapted or fine-tuned for finance/business domain.
  • Redaction / Masking / Pseudonymization / Anonymization: Once entities are detected, replace them consistently (e.g. “Person_1”, “COMPANY_ABC”), maintain mapping internally if needed (for referential consistency inside that project/report) but prevent reversible re-identification in exported outputs.
  • Document Parsing / OCR: For scanned PDFs or embedded images, use OCR (Optical Character Recognition) models.
  • Template‐Based AI Agents: After data is sanitized, feed into chosen LLM(s) to perform analyses: trend analysis, forecasting, summarization, comparison, risk evaluation, SWOT, , customizing reports with templates.
  • Privacy Enhancements / Local Processing: Everything that can identify confidential data is processed locally (in customer's infrastructure or in isolated secure environments), so raw personal data is never leaked to external LLM providers or third parties.
  • Audit & Logging: Every redaction, data upload, AI model call  is logged; including metrics for how many entities removed, how many files processed, error rates 
  • User / Role Management and Consent Controls: Who can upload, view, share anonymized data, what LLMs are used, whether data can optionally be used for training with explicit consent.

Focus: The Data Redactor / Local Redaction System

This is a core differentiator of Questa-AI, described on their Anonymization page:

Questa Local Redaction (or “Safe AI Agents”) is a solution that redacts all your personal & confidential info locally before sending to LLMs. questa-ai.com

It uses open-source models (NLP, NER) and does not require customer data to be used for training their models. questa-ai.com

The process works with a File Converter + Encrypted container + NLP redaction, replacing private info with “sample data” or placeholder/consistent mapping. questa-ai.com

The redactor processes Word, PDF, Excel  files. questa-ai.com

Customers can deploy these redactors locally, either in cloud containers or on their own servers, which gives flexibility for enterprise / regulatory compliance. questa-ai.com

Stakeholder Perspectives

Technical / Business Risks & Mitigations

Risk: Over-redaction; losing useful data (e.g. numeric values, context) if entity detection is too aggressive → May reduce validity of analysis via Human-in-the-loop.

Mitigation: Provide rules / thresholds; allow human review / override; consistent placeholders; ensure mapping of pseudonyms internally.

Risk: Compliance with various jurisdictions

Mitigation: Allow deployment locally / on premise; adapt models per region; maintain audit logs; compliance with GDPR, DORA.

Risk: Security of the infrastructure.

Mitigation: Secure containers; encryption at rest/in transit; role-based access; secure deployment; pen testing; clear policies.

Risk: Dependence on LLMs for some analyses; issues if LLMs produce wrong output.

Mitigation: Include human review; use different models; template validation; transparency.

References

Questa’s website: description of “Local Redaction”, “Safe AI Agents,” privacy protection, anonymization for Word / PDF / Excel
https://questa-ai.com
Pricing and feature plans (Free, Solo, Team) on Questa AI site.
https://questa-ai.com
Case study “Data Privacy Bottlenecks for Business Analysis” re: Strategic Insights Consulting using Questa Local Redaction: metrics like “76% time-saving”, financial impact
https://questa-ai.com